The home page invites instead of converting
-
The home page invites instead of converting
The line on the home page used to read “Veganize your friends”. It meant an evening where everyone brings something vegan — but it read like something aimed at the guest. It now says “Give your friends a taste for vegan”, in all three languages, with the word “vegan” set apart in colour. The top of the page was retypeset along with it: clearer spacing, one line less of reassurance.